Banabar was founded by Marco Mega in 2019. Marco is a food entrepreneur, food technologist and commercial photographer. He loves experimenting with new ingredients and textures in his kitchen lab. Surprise and innovation are his main drivers. Being tired of eating only granola and date based snack bars, he started his research to find a better and tastier alternative. After several lab trials, he tried dried banana and fell in love.
As he developed the new product, Marco discovered the big challenges of banana farming and started to investigate deeper into the problems. The heavy use of pesticides in banana farming has a negative impact on the environment and on the people. The mainstream banana market provdes very poor social security, low salaries to the workers, and the low profit to the farmers, were all reasons that pushed Marco to take action. Shonali joined Marco as a creative strategist and designer and made a beautiful brand ready to go into the market. She has a great understanding of people and trends. Her touch makes everything more meaningful and beautiful.
After a short phase of product development, Banabar was selected from 200 startups by Lidl Nederland for the FutureGoods week in June 2019, a week dedicated to innovative and sustainable products. During that week, 17.000 bars were sold in 420 stores in The Netherlands. We are working on bringing more exciting flavors and products to you. Join our plant food expedition. You can follow us on Facebook and Instagram.