Banabar was founded by Marco Mega in 2019. Marco is a food entrepreneur, food technologist and commercial photographer. He loves experimenting with new ingredients and textures in his kitchen lab. Surprise and innovation are his main drives. Being tired of eating only granola and date based snack bars, he started a research to find a better and tastier alternative. After several trials in his kitchen lab, he tried dried banana and fell in love. But while developing the new product, Marco discovered the big challenges of banana farming and started to investigate deeper into the problems.
The negative impact of heavy use of pesticides on the environment and on the people, the poor social security and the low salaries of the workers, the low profit of the farmers, were all reasons that pushed Marco to take action. Shonali joined Marco as a creative strategist and designer and made a beautiful brand ready to go into the market. She has a great understanding of people and trends. Her touch makes everything more meaningful and beautiful.
After a short product development, Banabar was selected by Lidl Nederland for the FutureGoods week in June 2019, a week dedicated to innovative and sustainable products. During that week, 17.000 bars were sold in 420 stores in The Netherlands. This is how we started our journey.